TurboTax is launching a major Twitter initiative today that looks to help customers of its popular online tax software get through the process of paying taxes.
The company has enlisted 14 people to answer both tax and software questions through the @teamturbotax account. The process will be managed with CoTweet, the Twitter CRM software that several other big brands use, including Best Buy and Ford.
@teamturbotax joins a number of other social media initiatives at TurboTax, including a tax Q&A via a Facebook Page and an online community on parent company Intuit’s website that reportedly has more than 10 million users.
Taking a look at the account, it looks like the TurboTax team is already jumping in to answer customer questions, though you have to wonder if it wil be able to keep up with the volume that will likely come as April 15 draws closer.
Nonetheless, it seems like a more attractive way to get customer support than either signing up for a separate site or a time consuming live chat – at least if you’re already on Twitter.
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